Samples
is a marketing campaign aimed at empowering individuals of all ages and backgrounds by providing them with an athlete who represents and validates them personally. This inspirational campaign would lead users to a website, powered by UnderArmour, that uses advanced matching algorithms to recommend athletes who the user can relate to.
Under the
Scope
Inspired by tennis legend Serena Williams’ ability to connect with her audience, I became aware of how impactful athletes can be to empower their follwers. Through her triumph of talent and dedication, she has motivated so many young women athletes to dream big and work hard.
The goal is to build athlete brand loyalty through connection and inspiration