Tropicana Outdoor Living

Tropicana, a regional family business providing high-end tailored bar & grill outdoor living spaces

What started as a classroom assignment blossomed into full-blown strategic analysis and marketing plan. This project grew my skills in areas,

such as…

Design

and

Strategy

Audience Reception

DESIGN

STRATEGY

Simple, meaningful, and effective.

Designed to pique interest and

evoke desire.                       

ONE MESSAGE,

THREE NARRATIVES

As a car passes by, they would get a glimpse of the three designs, but will surely notice the bold words “Your Dream Backyard”. This variation of designs will further contribute to leaving this impression of Tropicana’s tailored service.

Focusing on expanding their traditional marketing tactics, I provided helpful insights into untapped markets and a more effective way to reach their audience.

The graphics were designed to be used as street posters on temporary construction walls along the commute paths of Malibu residents